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November 26, 2008 --- KCAL9 News, Los Angeles:

PAT HARVEY (ANCHOR): If you're already stressing about Holiday shopping and gift giving solutions, one of the easiest solutions is to get a group of people to share the cost. Tonight, KCAL news reporter Suzie Suh shows us how a new website takes the hassle out of collecting and giving.

SUZIE SUH (REPORTER): A white Christmas can be parting with green. Something simple like a gourmet wine basket for your boss can leave you with the red. But divide up the generosity and get... "spending less and giving more." That's the idea behind eDivvy.com.

EDEN JARRIN (eDivvy.com): Get together with 10 or 15 of your friends and family... all chip in $10 to $20... and you can still stay within your budget, which is great... but give them a great gift!

SUZIE SUH (REPORTER): Okay so you've got that perfect gift picked out. You know who's gonna be pitching in. But then comes that awkward moment of collecting the money. Not to worry! With eDivvy, they'll take care of all those responsibilities for you.

EDEN JARRIN (eDivvy.com): What we found in the offline world is it's really challenging... 'cuz not only do you have to sit there and call everyone and see if they want to participate in sharing in the cost of that gift... but then you have to try to collect the money from people. You'll either get a check or cash. Say it's your brother who never pays, and you have to keep calling him and bugging him to pay."

SUZIE SUH (REPORTER): eDivvy sends out emails, and participants decide whether they want in or not. Once the gift if funded, the gift is automatically on its way.

PAT HARVEY (ANCHOR): As the organizer, you decide whether the gift goes straight to the recipient or to you. And we should note there's a fee for the service. Everyone who participates is charged $0.49, but in these tough times, that's a small price to pay for not dealing with the headache.

RICK CHAMBER (ANCHOR): Good point!